In this morning's Pages, I found myself pondering the recently published clips episode of Impact Theory with Alex Hormozi. I heard Alex on the same show back in September last year and remember being blown away by the conversation. This time was no different.
One of the biggest takeaways for me was when Alex talked about wannabe entrepreneurs, saying, 'They mentally masturbate to watching lots and lots of videos... they think that exposure to information is learning, and I don't think that's true, at least it hasn't been for me... 99% of the things I've learned, I've learned from doing.' Tom calls it spiritual entertainment.
I'm certainly a candidate for this some of the time. I do create and put stuff out consistently. You're reading some of that stuff right now. But I fall short in business terms. I can do better.
Then there was Alex's quotation that, 'marketing is just a fancy nine-letter word for "test"'. I ended my Pages with that because I didn't want to forget it. This is another area where I fall short, although I suppose it's encapsulated in the business terms I mentioned above. So just a single point of failure then, ha ha.
And finally, there was the old Churchill quotation that Tom loves to drop: "Success is stumbling from failure to failure with no loss of enthusiasm."
I actually think I'm doing okay in that regard.
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I was very guilty of the overconsumption of self-help content when I was healing and in therapy several years ago (and, admittedly, years before that). Then one day I had a shock to my system that showed me how very addicted I was to my victimhood. Reading all the self-help kept me trapped there as it was just a constant confirmation that I was sick (which I loved to be because it made me “special” and feeling “special” was a bypass to self worth). When I experienced that crystallization of discontent, it felt like being reborn. I was finally free to ACT rather than wallow. What’s extra hilarious is that, over holiday break, I had a coupon for a bookstore and I found myself pouring over the entire self help section... like an addict in their drugstore of choice! And yet I couldn’t find a single book. Finally I had to yell at my brain: KATIE. STOP. That afternoon, I went to my sister’s to take care of her cat and found that book, The Courage To Be Disliked. I grabbed it on instinct (my addiction still simmering under the surface), and what do you know? The message was the exact same as the lesson I had already learned. The Addiction. Inferiority Complex. I was reminded that Stalemate happens when I hungrily consume reasons why I’m not doing the thing. Growth happens when I get out and do the thing. Over the past few weeks, you’ve generated SOOO many cool ideas of what to do next. You could pick the path of least resistance and just go for it... show up every day to that SINGLE solid idea... and see where it takes you. I love that success/failure quote. Although, I’d adjust slightly for those addicted to failure (because “failure” is a dangerous self-fulfilling prophesy for those addicted to / in recovery from victimhood like I am) and say “Success is stumbling from one thing to the next with no loss of enthusiasm.” It’s totally ok if you stumble on this path, as long as you’re walking it!